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Wednesday, September 30, 2009

Do I intervene?

Funny how the human brain works, isn't it. For some reason I just thought about an experience from just over a year ago.

I was trying a new restaurant with some friends. We lived out in a remote suburb, and it was exciting when something new opened that was not a franchise chain. The menu was quite eclectic, southwest fusion and gelato. Big rewards for creativity and focus on some of the hot food trends of the time. The woman helping us made mention of the owners having a meeting that night. There were six individuals at a table, having big ideas and discussions about marketing tactics.

I really could not help overhearing their discussion. It was a small dining room and they were pretty loud. As they discussed their ideas I just sat there nodding in disappointment. My friends could see what I was thinking, and said I needed to drop them my name and offer to help. I thought that would be a bit presumptuous of me to interject and try to tell them their ideas were money traps that would not make a difference in their business.

The meal was predictable. Not bad by any means, but didn't offer much of a compelling reason to come back. Within a few months they had gone out of business.

What would you have done? If you were a small business owner, do you want someone to politely interject and offer ideas?

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