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Friday, December 4, 2009

Freebie Friday: Not the Droids you're looking for

AT&T & Apple need to strike back at Verizon. As you may have gathered from my previous post, I don't believe the Wireless Wars will be won with vicious attacks but with smarter tactics to entertain and make people feel good. So how does a company go about fighting smarter? Who fights smarter than the Jedi?

My free advice for AT&T: Call George Lucas today to negotiate terms for an ad campaign using the most iconic sci-fi characters of all time.

Commercial 1: A group of storm troopers walk into a Verizon store. They survey the phones available, shake their heads disappointed. A Verizon employee approaches them to offer assistance.
"These are not the droids we're looking for."
Close with storm-troopers carrying iPhones, using various applications to locate the right droids, communicate with the Empire, and view tweets of the rebel alliance.

Commercial 2: A customer walks into a Verizon store which is entirely staffed with Sith lords. A customer is looking at a Motorolla Droid, explaining that he/she wants a phone that is effortless and provides thousands of reliable apps. The customer mentions wanting an app store that recommends apps based on interests and is easy to use. After a short discussion about what he/she wants from a phone, a Jedi knight approaches and waves his hand "these are not the droids you're looking for" and presents the customer with an iPhone.

That's my free ad campaign idea for you, AT&T. But feel free to send a check as a sign of thanks.


  1. Motorola licensed the name "droid" from Lucasfilm Ltd. I wonder if AT&T could do what you're describing w/o licensing from Lucasfilm.

  2. They would absolutely need permission from Lucasfilm.